Contents
- 1 What are the 3 stages of classical conditioning?
- 2 What mechanism is used when a consumer learns to perform responses that produce rewarding outcomes?
- 3 Which of the following theories assumes that learning takes place as the result of responses to external events?
- 4 When Pavlov’s famous dog responded to a bell signaling feeding time Pavlov demonstrated classical conditioning?
- 5 What are examples of classical conditioning in everyday life?
- 6 What comes first in classical conditioning?
- 7 Is operant and instrumental conditioning the same?
- 8 Why is learning a relatively permanent change in behavior?
- 9 When a person buys a product for emotional reasons can we say that the need is <UNK>?
- 10 What is the most important thing a marketing practitioner can learn from Maslow’s theory?
- 11 What is the first step in the standard learning hierarchy approach?
- 12 What is the distinction between negative reinforcement and punishment in instrumental conditioning?
- 13 What is an example of extinction in classical conditioning?
- 14 What must be paired together for classical conditioning to occur?
- 15 What are the four basic elements of classical conditioning?
What are the 3 stages of classical conditioning?
Let’s go over the mechanics of classical conditioning. There are multiple stages in classical conditioning. At each stage, stimuli and responses are identified by different terminology. The three stages of classical conditioning are before acquisition, acquisition, and after acquisition.
What mechanism is used when a consumer learns to perform responses that produce rewarding outcomes?
The person who first studied this form of conditioning was Ivan Pavlov, a Russian physiologist (while doing research on digestion in animals). Operant (or instrumental) conditioning occurs as an individual learns to perform behaviors that produce positive outcomes and to avoid those that yield negative outcomes. B. F.
Which of the following theories assumes that learning takes place as the result of responses to external events?
Behavioral Learning Theories Assume that Learning Takes Place as the Result of Responses to External Events (NOT focus on internal thought processes). Classical Conditioning Occurs When a Stimulus That Elicits a Response is Paired With Another Stimulus That Initially Does Not Elicit a Response on It’s Own.
When Pavlov’s famous dog responded to a bell signaling feeding time Pavlov demonstrated classical conditioning?
When Pavlov’s famous dogs responded to a bell signaling feeding time, they were exhibiting what is called classical conditioning. The two major approaches associated with behavioral learning theory are classical conditioning and observational learning.
What are examples of classical conditioning in everyday life?
10 Classical Conditioning Examples in Everyday Life
- Smartphone Tones and Vibes. If you’ve ever been in a public area and heard a familiar notification chime, this classical conditioning example will certainly ring true for you.
- Celebrities in Advertising.
- Restaurant Aromas.
- Fear of Dogs.
- A Good Report Card.
- Experiences in Food Poisoning.
- Excited for Recess.
- Exam Anxiety.
What comes first in classical conditioning?
Before conditioning is when the unconditioned stimulus and unconditioned response come into play. This is the natural response that wasn’t taught. For instance, food produces salivating, or a stomach virus produces nausea.
Is operant and instrumental conditioning the same?
Instrumental conditioning is another term for operant conditioning, a learning process first described by B. F. 1 In instrumental conditioning, reinforcement or punishment are used to either increase or decrease the probability that a behavior will occur again in the future.
Why is learning a relatively permanent change in behavior?
People learn through both direct experience and vicarious experience. Learning is a relatively permanent change in behavior that occurs as a result of experience. Thorndike’s law of effect notes that behavior that is rewarded is likely to be repeated, whereas behavior that is punished is unlikely to be repeated.
When a person buys a product for emotional reasons can we say that the need is <UNK>?
Chapter 1 Consumer Behavior 12E
| A | B |
|---|---|
| synchronous interaction | Facebook, Twitter, and Instagram are examples of THIS |
| hedonic | the need is THIS When a person buys a product for emotional reasons |
| Big data | term refers to the collection and analysis of extremely large data sets |
What is the most important thing a marketing practitioner can learn from Maslow’s theory?
What is the most important thing a marketing practitioner can learn from Maslow’s theory? Most people must first have their basic needs met before they will be motivated by higher needs.
What is the first step in the standard learning hierarchy approach?
Chapter 8 Consumer Behavior
| A | B |
|---|---|
| cognition | the first step in the standard learning hierarchy approach |
| affect, behavior, and cognition | “A, B, Cs” of the ABC model of attitudes stand for |
| self-perception | theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are |
What is the distinction between negative reinforcement and punishment in instrumental conditioning?
In instrumental conditioning, what is the distinction between negative reinforcement and punishment? Negative reinforcement occurs when a negative outcome is avoided, while punishment is a negative outcome in response to an action.
What is an example of extinction in classical conditioning?
For example, in Pavlov’s classic experiment, a dog was conditioned to salivate to the sound of a bell. When the bell was repeatedly presented without the presentation of food, the salivation response eventually became extinct.
What must be paired together for classical conditioning to occur?
In classical conditioning, an unconditioned stimulus must be paired with a neutral stimulus in order to create an association between the neutral
What are the four basic elements of classical conditioning?
Terms in this set (5)
- Neutral Stimulus (NS) Sound.
- Unconditioned response (UR) unlearned naturally occurring response (salvation)
- Unconditioned stimulus (US) something that is presented and makes you react (food)
- Conditioned response (CR)
- Conditioned stimulus (CS)